Market Development

Marketing activities comply with the FAO’s “Code of Conduct” and the principles of “Responsible Care”. In cooperation with local authorities and through the international organisation GCPF, the company strives to ensure the correct application of plant protection products and its safe use. Cheminova only markets pesticides in India that have been approved or are being approved for introduction by their principle in Denmark.

Cheminova is committed to sustainable agriculture through innovative, state-of-the-art formulations and high-tech manufacturing. With the investment of significant financial and scientific resources, Cheminova not only conducts the tests necessary to maintain product registrations, but also invests heavily in product improvement and safer formulation development.

Our team of qualified and experienced scientists constantly experiment through field testing of our products under different agro climatic conditions through out the country to ensure and maintain the high standards of our products performance.

CIL also enjoys the privilege of exclusive distributorship and has co-marketing arrangements with other Indian & other MNCs of new chemistry products. CIL ensures scientific product promotion & market development through sales force of qualified agricultural graduates. Brand Building & Demand generation activities are based on the principle of partnering with the farmers. Farmers are reached through various communication media & emphasis is on Farmer’s Education & Training for balanced utilization of Agri inputs and sustainable development of agriculture

As a result of this commitment, pest control operators, public health officials and farmers within the country and abroad continue to rely on Cheminova and its products.